Office Objectives

• Enhance the institution’s competitiveness through the development of innovative, sustainable business strategies and value-added initiatives.

• Generate alternative and sustainable income streams to support the institution’s long-term financial needs.

• Establish and strengthen strategic partnerships with industry stakeholders, government agencies, and the private sector.

• Serve as a strategic advisor to the institution’s management by identifying, evaluating, and recommending development directions and high-impact strategic initiatives.

• Optimise the institution’s assets and internal resources through structured commercial and collaborative strategies.

Office Functions

• Plan, implement, and monitor business development initiatives and strategic programmes that align with the institution’s vision and mission.

• Provide strategic insights and recommendations to the institution’s management on revenue generation, collaborative development, and business sustainability.

• Manage the institution’s commercial operations, including asset management, strategic facility operations, and value-added services.

• Conduct market research and feasibility studies to identify new business opportunities, assess risks, and evaluate viability.

• Establish and coordinate strategic partnerships with industry stakeholders to expand market reach and strengthen institutional impact.

• Coordinate internal capacity building through training, industry exposure, and the transfer of knowledge and technology to support the effective implementation of strategic initiatives.

• Monitor the financial and operational performance of business activities, and prepare periodic reports to drive continuous improvement and inform management decision-making.